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Marketing your online presence

September 28th, 2010 by admin

Search for “online business marketing” and you’ll be overwhelmed with millions of pages offering “the best ways to promote your business online.” Inevitably, some of those lists will conflict or present slightly different takes on the same technique. There’s a simple reason for this: there’s no science to marketing your business online, but there are techniques, and they start down at the design phase.Before spending money on attracting people to your site, you want to make sure that your site will be able to hold them once they get there. If you don’t have experience creating professional web sites, we recommend looking into a design company who will create and maintain your site for you. They should have plenty of experience in what works online, but your priority should be a site that’s simple and fun to navigate. That doesn’t mean overwhelming users with pop-ups or animationsin fact, most users prefer simpler templates that allow them to easily find what they want. If your site can do this, they’ll probably tell their friends. Read the rest of this entry »

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