When selecting a web hosting company, you want to first take into consideration what your site will be doing for you. If it is primarily a personal web site, you can get by with using one of the free web hosting sites. These offer templates, and other features to make it easy to get your site up and running. A good place to start this process is,
http://www.weebly.com. Here on Weebly you will find a popular web hosting and creation site that makes it easy to get started. All you need to get up and running is right there. Many teachers use this to host their classroom web sites.
If you are planning a site for your business and need to get more traffic to it, you will want a host that offers some SEO service. SEO is search engine optimization, and this is the key to getting your information found on the web. When a potential client enters the type of business you have in a web search, you want yours to be one of the top sites to come up. This should be a main goal of any business web site. You want a good design and strong visibility through SEO with a strong web hosting company.